{"id":29172,"date":"2025-03-06T10:53:20","date_gmt":"2025-03-06T09:53:20","guid":{"rendered":"https:\/\/new.prim-hodinky.cz\/historie-nova\/"},"modified":"2025-03-25T00:21:31","modified_gmt":"2025-03-24T23:21:31","slug":"historia-prim","status":"publish","type":"page","link":"https:\/\/new.prim-hodinky.cz\/sk\/historia-prim\/","title":{"rendered":"Hist\u00f3ria PRIM"},"content":{"rendered":"<section id=\"b-fnelzb_m7wedvtb\" class=\"brxe-div\"><img decoding=\"async\" class=\"brxe-image\" id=\"b-kfobix_m7wedvtb\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/01\/KOLAZ_historie2_CB_ok_3-pleasant.webp\" alt><div id=\"b-sugqub_m7wedvtb\" class=\"brxe-div mobile-view-section-width\"><h1 id=\"b-pgaefz_m7wedvtb\" class=\"brxe-heading h1 hero-sekce-heading-stylizace\">Hist\u00f3ria PRIM<\/h1><div id=\"b-irbplf_m7wedvtb\" class=\"brxe-div\"><a id=\"b-cvmlar_m7wedvtb\" class=\"brxe-button bricks-button bricks-background-primary\"><span data-gbrx-id=\"gb-cvmlar\" data-gbrx-subfield=\"text\" >Tla\u010d\u00edtko<\/span><\/a><\/div><\/div><div id=\"b-eixhqp_m7wedvtb\" class=\"brxe-div arrow-down hero-sekce-heading-stylizace\"><i id=\"b-wfisjw_m7wedvtb\" class=\"ion-md-arrow-round-down brxe-icon\"><\/i><\/div><\/section><div id=\"b-jvkdat_m7x5rtfw\" class=\"brxe-div\"><div id=\"b-ugnpmy_m7x5rtfw\" class=\"brxe-div\"><h2 id=\"brxe-rkehks\" class=\"brxe-heading h2\">Nadpis<\/h2><\/div><div id=\"b-utdvmz_m7x5rtfw\" class=\"brxe-div\"><div id=\"b-kuxmvv_m7x5rtfw\" class=\"brxe-text-basic text\">Za za\u010diatok priemyselnej hodin\u00e1rskej v\u00fdroby mo\u017eno pova\u017eova\u0165 rok 1946, kedy bol v Liberci zriaden\u00fd podnik Chronotechna. Od dva roky nesk\u00f4r bol zalo\u017een\u00fd n\u00e1rodn\u00fd podnik Chronotechna so s\u00eddlom v \u0160ternberku. Pl\u00e1n na v\u00fdrobu n\u00e1ramkov\u00fdch hodiniek vznikol u\u017e v roku 1948 av\u0161ak k jeho realiz\u00e1cii do\u0161lo a\u017e v 50 \u2013 t\u00fdch rokoch. V roku 1954 bolo vyroben\u00fdch prv\u00fdch 5 prototypov hodiniek, ktor\u00e9 vych\u00e1dzali z predlohy franc\u00fazskeho stroj\u010deka LIP R 25. Mali 15 rub\u00ednov\u00fdch kame\u0148ov, kotvov\u00fd krok a samokompenza\u010dn\u00fd vl\u00e1sok. S\u00e9riov\u00e1 v\u00fdroby bola zah\u00e1jen\u00e1 v roku 1957.      <br data-rich-text-line-break=\"true\"><br data-rich-text-line-break=\"true\">V tom \u010dase dala Chronotechna meno PRIM bud\u00edkom a n\u00e1stenn\u00fdm hodin\u00e1m a n\u00e1sledne sa rovnak\u00e1 zna\u010dka za\u010dala pou\u017e\u00edva\u0165 aj pre n\u00e1ramkov\u00e9 hodinky v z\u00e1vode Chronotechna v Novom Meste. S postupnou elektroniz\u00e1ciou za\u010dal quartzov\u00e9 stroj\u010deky pre Chronotechna vyv\u00edja\u0165 a vyr\u00e1ba\u0165 aj z\u00e1vod TESLA Ro\u017enov. <\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-ibilsn_m7x5rtfw\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2024\/11\/lipr25_uprava_wide2a.jpg\" alt><\/div><div id=\"b-heunul_m7x5rtfw\" class=\"brxe-div\"><img decoding=\"async\" class=\"brxe-image\" id=\"b-ibwwra_m7x5rtfw\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/01\/IMG_9438_CB-pleasant.webp\" alt><\/div><\/div><section id=\"b-jnfdts_m7x5to5b\" class=\"brxe-div\"><h2 id=\"b-nmpsao_m7x5to5b\" class=\"brxe-heading h2\">Trad\u00edcia a kvalita<\/h2><div id=\"b-pnliwt_m7x5to5b\" class=\"brxe-text-basic text\">Odborn\u00edci venovali ve\u013ea \u010dasu testovaniu, kontrol\u00e1m, a tak vznikli hodinky ktor\u00e9 boli presn\u00e9, spo\u013eahliv\u00e9 a odoln\u00e9. Rovnako tak v s\u00fa\u010dasnosti v\u0161etky na\u0161e hodinky prech\u00e1dzaj\u00fa ka\u017edodenn\u00fdmi testami, ale s\u00fa to hlavne spokojn\u00ed z\u00e1kazn\u00edci, ktor\u00ed ka\u017edodenn\u00fdm nosen\u00edm potvrdzuj\u00fa kvalitu hodiniek. Na\u0161i spokojn\u00ed z\u00e1kazn\u00edci n\u00e1s motivuj\u00fa a t\u00fdm na\u0161ich hodin\u00e1rov n\u00fatia neust\u00e1le zlep\u0161ova\u0165 chod, dizajn a odolnos\u0165 hodiniek.   <\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-cluygv_m7x5to5b\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/02\/IMG_9296_CB-pleasant-e1738913126945.webp\" alt><\/section><section id=\"b-jnfdts_m7x5uz84\" class=\"brxe-div\"><h2 id=\"b-nmpsao_m7x5uz84\" class=\"brxe-heading h2\">Privatiz\u00e1cia<\/h2><div id=\"b-pnliwt_m7x5uz84\" class=\"brxe-text-basic text\">Po roku 1989 bol n\u00e1rodn\u00fd podnik Chronotechna privatizovan\u00fd. Po Ne\u017enej revol\u00facii v\u0161ak nastali zmeny a zna\u010dka tak za\u010dala ch\u00e1tra\u0165. Z\u00e1vod v Novom Meste nad Metuj\u00ed bol v roku 1994 n\u00faten\u00fd zastavi\u0165 v\u00fdrobu a po cel\u00fa dobu montuje hodinkov\u00e9 stroj\u010deky zo z\u00e1sob dielov, a\u017e do doby, ke\u010f sl\u00e1vna zna\u010dka PRIM bola na \u010deskom trhu zabudnut\u00e1. Jednotliv\u00e9 podniky Chronotechna (Elton) postupne nezvl\u00e1dali neefekt\u00edvnu socialistick\u00fa v\u00fdrobu a distrib\u00faciu, boli rozkradnut\u00e9 a zbankrotovali. V\u00fdroba vlastn\u00fdch stroj\u010dekov tak bola z ekonomick\u00fdch a technick\u00fdch d\u00f4vodov ukon\u010den\u00e1 v polovici dev\u00e4\u0165desiatych rokov a pri v\u00fdrobe hodiniek PRIM sa za\u010dali pou\u017e\u00edva\u0165 v\u00fdlu\u010dne zahrani\u010dn\u00e9 stroj\u010deky.   <br data-rich-text-line-break=\"true\"><br data-rich-text-line-break=\"true\">Jednotliv\u00e9 podniky Chronotechna (Elton) postupne nezvl\u00e1dali neefekt\u00edvnu socialistick\u00fa v\u00fdrobu a distrib\u00faciu, boli rozkradnut\u00e9 a zbankrotovali. V\u00fdroba vlastn\u00fdch stroj\u010dekov tak bola z ekonomick\u00fdch a technick\u00fdch d\u00f4vodov ukon\u010den\u00e1 v polovici dev\u00e4\u0165desiatych rokov a pri v\u00fdrobe hodiniek PRIM sa za\u010dali pou\u017e\u00edva\u0165 v\u00fdlu\u010dne zahrani\u010dn\u00e9 stroj\u010deky. <br data-rich-text-line-break=\"true\"><br data-rich-text-line-break=\"true\">Zna\u010dka PRIM sa z\u00e1sluhou firmy MPM-Quality v roku 2001 za\u010dala znovu presadzova\u0165 na \u010deskom trhu, ale aj v krajin\u00e1ch Eur\u00f3pskej \u00fanie, USA a \u00c1zie. To je PRIM od v\u00fdrobcu hodiniek, ktor\u00fd zna\u010dku k\u00fapil v roku 2001 od b\u00fdval\u00e9ho v\u00fdrobcu Chronotechna a vlastn\u00edka zna\u010dky a v\u0161etk\u00fdch pr\u00e1v pre zna\u010dku PRIM. <\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-cluygv_m7x5uz84\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/03\/mapa-3ku1.png\" alt><\/section><section id=\"b-jnfdts_m7x61ua6\" class=\"brxe-div\"><h2 id=\"b-nmpsao_m7x61ua6\" class=\"brxe-heading h2\">S\u00fa\u010dasnos\u0165<\/h2><div id=\"b-pnliwt_m7x61ua6\" class=\"brxe-text-basic text\">Z\u00e1kladom pre \u00faspech a obnovu d\u00e1vno zabudnutej zna\u010dky PRIM bola dlhoro\u010dn\u00e1 spolupr\u00e1ca s obchodn\u00edkmi, ktor\u00ed na\u0161ej zna\u010dke veria a boli schopn\u00ed bezprostrednej komunik\u00e1cie so z\u00e1kazn\u00edkom a s t\u00fdm o\u017eivi\u0165 z\u00e1ujem o kvalitn\u00e9 mechanick\u00e9 hodinky za dostupn\u00e9 ceny. Neoddelite\u013en\u00fdm podnetom pre n\u00e1\u0161 v\u00fdvoj a rozvoj je rast\u00faca n\u00e1ro\u010dnos\u0165 a odli\u0161nos\u0165 z\u00e1kazn\u00edkov.  <br data-rich-text-line-break=\"true\"><br data-rich-text-line-break=\"true\">Hodinky PRIM z na\u0161ej produkcie s\u00fa neust\u00e1le testovan\u00e9 a vylep\u0161ovan\u00e9, preto ur\u010duj\u00fa trendy v obore. Medzi na\u0161ich z\u00e1kazn\u00edkov patria v\u00fdznamn\u00e9 osobnosti, \u0161portovci, celebrity, ale predov\u0161etk\u00fdm Vy, na\u0161i n\u00e1ro\u010dn\u00ed z\u00e1kazn\u00edci, ktor\u00ed oce\u0148uj\u00fa ka\u017edodenn\u00fa v\u00fddr\u017e a kvalitu hodiniek PRIM. Na\u0161i dizajn\u00e9ri a hodin\u00e1ri priamo v centr\u00e1le na\u0161ej spolo\u010dnosti pravidelne vym\u00fd\u0161\u013eaj\u00fa nov\u00e9 kolekcie a vyu\u017e\u00edvaj\u00fa najnov\u0161ie technol\u00f3gie a materi\u00e1ly.  <br data-rich-text-line-break=\"true\"><br data-rich-text-line-break=\"true\">PRIM s\u00fa poctiv\u00e9 hodinky roben\u00e9 s l\u00e1skou, trad\u00edciou a sk\u00fasenos\u0165ou. V novom mil\u00e9niu sme dali hodink\u00e1m PRIM nov\u00e9 srdce v modernom kab\u00e1te a obnovili to, \u010do bolo po p\u00e1de socializmu zabudnut\u00e9. Klasick\u00fd a nad\u010dasov\u00fd vzh\u013ead PRIM hodiniek sa stal synonymom pre jednoduch\u00fa eleganciu. Pr\u00ed\u0165a\u017elivos\u0165 \u010desk\u00fdch hodiniek PRIM spo\u010d\u00edva v detailne premyslenom vzh\u013eade, ktor\u00fd perfektne dopln\u00ed spolo\u010densk\u00fd outfit rovnako efektne, ako ten le\u017e\u00e9rny. Hodinky PRIM s\u00fa jedine\u010dn\u00e9 modely, s ktor\u00fdmi vyst\u00fapite z davu a budete vlastni\u0165 origin\u00e1lny k\u00fasok.    <\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-cluygv_m7x61ua6\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/02\/MPM-BARAK-01-uprava-PLEASANT-05_1920x640.webp\" alt><\/section><div id=\"b-ikngzl_m7x63jl2\" class=\"brxe-div\"><div id=\"b-lwveot_m7x63jl2\" class=\"brxe-div\"><h2 id=\"brxe-gfplbr\" class=\"brxe-heading h2\">PRECIOSA a CZECH MADE<\/h2><\/div><div id=\"b-ztrjmc_m7x63jl2\" class=\"brxe-div\"><div id=\"b-seabkv_m7x63jl2\" class=\"brxe-text-basic text\">Vyr\u00e1bame hodinky tie\u017e pre svetovo zn\u00e1mu Preciosu a propagujeme po svete nielen komponenty \u010desk\u00fdch skl\u00e1rov, ale aj trad\u00edciu a kvalitu hodin\u00e1rskej v\u00fdroby pod zna\u010dkou PRIM v kombin\u00e1cii s na\u0161im origin\u00e1lnym dizajnom. Vyu\u017e\u00edvame z\u00e1zemie silnej firmy s 25 rokmi sk\u00fasenost\u00ed v obore hodin\u00e1r\u010diny, sme ako jedin\u00ed v hodin\u00e1rskom segmente dr\u017eite\u013emi certifik\u00e1tu CZECH MADE a ka\u017edoro\u010dne pravidelne certifikujeme nov\u00e9 modely PRIM.   <\/div><a id=\"b-ugknph_m7x63jl2\" class=\"brxe-button bricks-button bricks-background-primary\" href=\"https:\/\/new.prim-hodinky.cz\/limitovane-edice\/\"><span data-gbrx-id=\"gb-ugknph\" data-gbrx-subfield=\"text\" >Prozkoumat<\/span><\/a><\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-lwgpet_m7x63jl2\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2024\/12\/LOGO-11-CZMade-250x242-1.webp\" alt><div id=\"b-dhgbfm_m7x63jl2\" class=\"brxe-div\"><img decoding=\"async\" class=\"brxe-image\" id=\"b-viaqsk_m7x63jl2\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/01\/KOLAZ_historie2_CB_ok_3-pleasant.webp\" alt><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/gutenbricks-dynamic-template-default.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-29172","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/new.prim-hodinky.cz\/sk\/wp-json\/wp\/v2\/pages\/29172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.prim-hodinky.cz\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/new.prim-hodinky.cz\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/new.prim-hodinky.cz\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.prim-hodinky.cz\/sk\/wp-json\/wp\/v2\/comments?post=29172"}],"version-history":[{"count":4,"href":"https:\/\/new.prim-hodinky.cz\/sk\/wp-json\/wp\/v2\/pages\/29172\/revisions"}],"predecessor-version":[{"id":30902,"href":"https:\/\/new.prim-hodinky.cz\/sk\/wp-json\/wp\/v2\/pages\/29172\/revisions\/30902"}],"wp:attachment":[{"href":"https:\/\/new.prim-hodinky.cz\/sk\/wp-json\/wp\/v2\/media?parent=29172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}