{"id":29913,"date":"2025-03-06T19:22:09","date_gmt":"2025-03-06T18:22:09","guid":{"rendered":"https:\/\/new.prim-hodinky.cz\/certifikaty-a-loga-nove\/"},"modified":"2025-03-25T00:00:17","modified_gmt":"2025-03-24T23:00:17","slug":"certificates","status":"publish","type":"page","link":"https:\/\/new.prim-hodinky.cz\/en\/certificates\/","title":{"rendered":"Certificates"},"content":{"rendered":"<section id=\"b-fnelzb_m7xobaoi\" class=\"brxe-div\"><img decoding=\"async\" class=\"brxe-image\" id=\"b-kfobix_m7xobaoi\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/02\/PRIM-TRITIUM-2025_banner-1920x1022_02.webp\" alt><div id=\"b-qbjode_m7xobaoi\" data-script-id=\"qbjode_m7xobaoi\" class=\"brxe-video\"><video src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/01\/PRIM_Reklama_obecna_FINAL_BEZ-PRIM-web-1-1-1.mp4\" preload=\"metadata\" autoplay playsinline onclick=\"this.paused ? this.play() : this.pause()\" loop muted><p>Your browser does not support the video tag.<\/p><\/video><\/div><div id=\"b-sugqub_m7xobaoi\" class=\"brxe-div mobile-view-section-width\"><h1 id=\"b-pgaefz_m7xobaoi\" class=\"brxe-heading h1 hero-sekce-heading-stylizace\">Certificates and PRIM logos<\/h1><\/div><div id=\"b-eixhqp_m7xobaoi\" class=\"brxe-div arrow-down hero-sekce-heading-stylizace\"><i id=\"b-wfisjw_m7xobaoi\" class=\"ion-md-arrow-round-down brxe-icon\"><\/i><\/div><\/section><div id=\"b-napfly_m7xoel6h\" class=\"brxe-div\"><div id=\"b-ayweor_m7xoel6h\" class=\"brxe-div brx-grid\"><div id=\"b-elmhws_m7xoel6h\" class=\"brxe-div\"><div id=\"b-fiwcpy_m7xoel6h\" class=\"brxe-text text\"><div id=\"b-hubxdu_m4aefclm\" class=\"brxe-div\">\n<div id=\"b-lwmqme_m4aefclm\" class=\"brxe-text text\">\n<div>MPM-Quality v. o. s. uses the trademark PRIM as its proprietor, having properly acquired the trademark from its former owner and registered it in the trade mark register, and is authorized to use the trademark to designate specified products pursuant to provision 8, Sections 1 and 2 of Act No. 411\/2003 on Trademarks.<\/div>\n<\/p>\n<div>MPM-Quality v. o. s. holds both the right to other registered trademarks (with a priority dating back to 1955) and the exclusive right to use copyrighted works in the PRIM logos created by Mgr. Ji\u0159\u00ed Rathousk\u00fd, as well as the right of the previous user. <\/div>\n<\/p>\n<div>MPM-Quality is the sole valid owner of all PRIM trademarks, especially the PRIM word mark under categories 9 and 14. At the same time, we own all the original graphic and combined trademarks registered since 1955 (combined registration No. 152529, priority as of 20 December 1955). These are the PRIM trademarks that our company acquired in 2001 from the only legal owner of the brand Chronotechna \u0160ternberk (Eutech).  <\/div>\n<\/p>\n<\/div>\n<\/div>\n<p><\/p>\n<\/div><\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-zjyjxo_m7xoel6h\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2024\/12\/020_vyber-910x1024-1-768x864.webp\" alt><\/div><\/div><div id=\"b-napfly_m7xof9za\" class=\"brxe-div\"><div id=\"b-eutllh_m7xof9za\" class=\"brxe-div brx-grid\"><div id=\"b-puqlks_m7xof9za\" class=\"brxe-div\"><h3 id=\"b-sfnucy_m7xof9za\" class=\"brxe-heading h3\">REGISTERED TRADEMARKS<\/h3><div id=\"b-pmylor_m7xof9za\" class=\"brxe-text text\"><div id=\"b-tzzzyr_m4aefclm\" class=\"brxe-text text\">\n<div>MPM-Quality v.o.s. currently holds the following trademarks with the  <\/div>\n<div> Office of Industrial Property:<\/div>\n<\/p>\n<ul>\n<li><a href=\"https:\/\/isdv.upv.cz\/webapp\/resdb.print_detail.det?pspis=OZ\/487135&amp;plang=CS\">Word No 357692, priority as of 13 July 2011   <\/a><\/li>\n<li><a href=\"https:\/\/isdv.upv.cz\/webapp\/resdb.print_detail.det?pspis=OZ\/6260&amp;plang=CS\">Combined registration No. 152529, priority as of 20 December 1955   <\/a><\/li>\n<li><a href=\"https:\/\/isdv.upv.cz\/webapp\/resdb.print_detail.det?pspis=OZ\/14583&amp;plang=CS\">Combined registration No. 153324, priority on 08.01.1958   <\/a><\/li>\n<li><a href=\"https:\/\/isdv.upv.cz\/webapp\/resdb.print_detail.det?pspis=OZ\/53821&amp;plang=CS\">Word graphic no. 165917, priority as of 11.09.1984   <\/a><\/li>\n<li><a href=\"https:\/\/isdv.upv.cz\/webapp\/resdb.print_detail.det?pspis=OZ\/121716&amp;plang=CS\">Combined registration No. 208817, priority as of 30 April 1997   <\/a><\/li>\n<li><a href=\"https:\/\/isdv.upv.cz\/webapp\/resdb.print_detail.det?pspis=OZ\/154772&amp;plang=CS\">Combined registration No. 249929, priority as of 21. 04. 2000   <\/a><\/li>\n<li><a href=\"https:\/\/isdv.upv.cz\/webapp\/resdb.print_detail.det?pspis=OZ\/506093&amp;plang=CS\">Image No 382324, priority as of 17.07.2013   <\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-rsphyt_m7xof9za\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2024\/12\/IMG_9534_tilt-1024x683-1.webp\" alt><\/div><\/div><section id=\"b-jnfdts_m7xogba0\" class=\"brxe-div\"><img decoding=\"async\" class=\"brxe-image\" id=\"b-cluygv_m7xogba0\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2024\/12\/PRIM_znacka_uzky.webp\" alt><\/section><div id=\"b-napfly_m7xogxli\" class=\"brxe-div\"><div id=\"b-ayweor_m7xogxli\" class=\"brxe-div brx-grid\"><div id=\"b-elmhws_m7xogxli\" class=\"brxe-div\"><h3 id=\"b-ekonkc_m7xogxli\" class=\"brxe-heading h3\">PRIM logos<\/h3><div id=\"b-fiwcpy_m7xogxli\" class=\"brxe-text text\"><div id=\"b-czjqdl_m4aefclm\" class=\"brxe-text text\">\n<p>For many years now, our company has owned additional PRIM logos, created by our own graphic studio, as copyrighted works (since 2002). We also own copyrights to works of the company Eutech (formerly Chronotechna \u0160ternberk), for which we own the original drawing documentation from 1967 which serves as the basis for the PRIM logo in capital letters that was later modified by our designers. <\/p>\n<p>MPM-QUALITY v.o.s. also has the exclusive right to use the PRIM logo created by Mgr. Ji\u0159\u00ed Rathousk\u00fd, as his copyrighted work, based on the license agreement of 25 June 2014 concluded with the heirs of Mgr. Ji\u0159\u00ed Rathousk\u00fd, JUDr. Hana Jare\u0161 Proch\u00e1zkov\u00e1, and Anton\u00edn Jare\u0161.     <\/p>\n<p><b>[JAK POZNAT N\u00c1\u0160 PRIM<br \/><\/b>Nejpou\u017e\u00edvan\u011bj\u0161\u00ed je nejstar\u0161\u00ed oblou\u010dkov\u00e9 logo, kter\u00e9 vzniklo v roce 1955. Tak pozn\u00e1te na\u0161e hodinky PRIM. <b>Nepou\u017e\u00edv\u00e1me \u017e\u00e1dn\u00e9 dopl\u0148ky, texty nad zna\u010dkou ani pod n\u00ed.<\/b> Logo<br \/> pozn\u00e1te v\u017edy, vypad\u00e1 a je p\u0159esn\u00e9 tak jak jste ho znali kdysi.<br \/>Oblou\u010dkov\u00e9 logo PRIM anebo \u010dtiv\u00fd modern\u00ed logotyp p\u00edsmen PRIM. Prost\u011b<br \/>zna\u010dka hodinek pro v\u0161echny generace, za dostupn\u00e9 ceny a ve vysok\u00e9<br \/>kvalit\u011b, tak jak tomu bylo v\u017edy.]  <\/p>\n<\/div>\n<\/div><\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-zjyjxo_m7xogxli\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/03\/prim-vykres-768x768.png\" alt><\/div><\/div><div id=\"b-pfjxkg_m7xpg3w4\" class=\"brxe-div brx-grid\"><div id=\"b-fphmnr_m7xpg3w4\" class=\"brxe-div\"><h5 id=\"b-kfirlv_m7xpg3w4\" class=\"brxe-heading h5\">HISTORICALLY THE OLDEST LOGO CURRENTLY USED<\/h5><div id=\"b-vcvgmm_m7xpg3w4\" class=\"brxe-text text\"><p>The first PRIM trademark was registered as early as 1955 by Chronotechna \u0160ternberk to designate its timing devices \u2013 it contained the letters PRIM, lowered on either side with a broken border (loaf-shaped) above the letters. In 1958, another PRIM trademark of the same design was registered by the then National Enterprise Chronotechna. The trademark was also registered for wrist watches.  <\/p>\n<\/div><\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-rmizxr_m7xpg3w4\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2024\/12\/PRIM_1955-logo_kotovani_1-1024x725-1.webp\" alt><\/div><div id=\"b-hoqplb_m7xpyjb0\" class=\"brxe-div brx-grid\"><div id=\"b-csjtyq_m7xpyjb0\" class=\"brxe-div\"><h5 id=\"b-anscqi_m7xpyjb0\" class=\"brxe-heading h5\">LOGO JI\u0158\u00cd RATHOUSK\u00dd<\/h5><div id=\"b-vgwhka_m7xpyjb0\" class=\"brxe-text text\"><div>The first PRIM trademark was registered as early as 1955 by Chronotechna \u0160ternberk to designate its timing devices \u2013 it contained the letters PRIM, lowered on either side with a broken border (loaf-shaped) above the letters. In 1958, another PRIM trademark of the same design was registered by the then National Enterprise Chronotechna. The trademark was also registered for wrist watches. <b><a href=\"https:\/\/isdv.upv.cz\/webapp\/resdb.print_detail.det?pspis=OZ\/53821&amp;plang=CS\" target=\"_blank\">Graphic and word trademark 1. OZ PRIM \u010d. 165917  <\/a><\/b>.<\/div><\/p>\n<\/div><\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-srarmq_m7xpyjb0\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2024\/12\/PRIM-smezirkou.webp\" alt><\/div><div id=\"b-pfjxkg_m7xpimia\" class=\"brxe-div brx-grid\"><div id=\"b-fphmnr_m7xpimia\" class=\"brxe-div\"><h5 id=\"b-kfirlv_m7xpimia\" class=\"brxe-heading h5\">CURRENT LOGO<\/h5><div id=\"b-vcvgmm_m7xpimia\" class=\"brxe-text text\"><p>At present, we also use another PRIM logo for marking our watches. This is based on a modern font and is highly readable, both on watches and in promotional materials. It conveys the necessary dynamism, while at the same time building on the best of the previous versions of the PRIM logo. <\/p>\n<\/div><\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-rmizxr_m7xpimia\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2024\/12\/PRIM_2014-logo_kotovani_2-1024x321-1.webp\" alt><\/div><div id=\"b-hoqplb_m7xpyzc8\" class=\"brxe-div brx-grid\"><div id=\"b-csjtyq_m7xpyzc8\" class=\"brxe-div\"><h5 id=\"b-anscqi_m7xpyzc8\" class=\"brxe-heading h5\">SIMPLIFIED LOGO \u2013 IKONA<\/h5><div id=\"b-vgwhka_m7xpyzc8\" class=\"brxe-text text\"><p>At present, we also use another PRIM logo for marking our watches. This is based on a modern font and is highly readable, both on watches and in promotional materials. It conveys the necessary dynamism, while at the same time building on the best of the previous versions of the PRIM logo.  <\/p>\n<\/div><\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-srarmq_m7xpyzc8\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/03\/prim-loga-male-e1741287435868.png\" alt><\/div><div id=\"b-pfjxkg_m7xpll6x\" class=\"brxe-div brx-grid\"><div id=\"b-fphmnr_m7xpll6x\" class=\"brxe-div\"><h5 id=\"b-kfirlv_m7xpll6x\" class=\"brxe-heading h5\">[PRIM MOTO \u2013 V\u00ddZNAM PRO NA\u0160E Z\u00c1KAZN\u00cdKY A ZAM\u011aSTNANCE]<\/h5><div id=\"b-vcvgmm_m7xpll6x\" class=\"brxe-text text\"><p>[Jako zna\u010dka \u010dasu si cen\u00edme ka\u017ed\u00e9ho z na\u0161ich z\u00e1kazn\u00edk\u016f, ale tak\u00e9 cel\u00e9ho t\u00fdmu firmy kolem n\u00e1s. Rozhodli jsme se proto zeptat se, co pro V\u00e1s znamen\u00e1 zna\u010dka PRIM. Obdr\u017eeli jsme v\u00edce jak stovky n\u00e1vrh\u016f a n\u00e1pad\u016f, a to pro n\u00e1s znamen\u00e1 opravdu mnoho. V\u00fdhern\u00edm motem se stalo<b> PRIM m\u016fj \u010das, m\u016fj sv\u011bt]<\/b>   <span> [\u2013 ten vystihuje hodnoty PRIMu a na\u0161e rozmanit\u00e9 z\u00e1kazn\u00edky. V\u011b\u0159\u00edme, \u017ee z na\u0161\u00ed \u0161irok\u00e9 kolekce model\u016f si ka\u017ed\u00fd vybere sv\u00e9 origin\u00e1ln\u00ed hodinky, se kter\u00fdmi]  <\/span><b>[\u201esv\u016fj \u010das\u201c<\/b> bude tr\u00e1vit p\u0159esn\u011b tak jak sn\u00ed <b>\u201esv\u016fj sv\u011bt\u201c. <\/b>Setk\u00e1vat se s motem budete postupn\u011b na promo aktivit\u00e1ch na\u0161\u00ed zna\u010dky.]<\/p>\n<\/div><\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-rmizxr_m7xpll6x\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2024\/12\/LOGO-SLOGAN.webp\" alt><\/div><section id=\"b-jnfdts_m7xpo4bs\" class=\"brxe-div\"><img decoding=\"async\" class=\"brxe-image\" id=\"b-cluygv_m7xpo4bs\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2024\/12\/CZECH-MADE.webp\" alt><\/section><div id=\"b-napfly_m7xpopxd\" class=\"brxe-div\"><div id=\"b-ayweor_m7xpopxd\" class=\"brxe-div brx-grid\"><div id=\"b-elmhws_m7xpopxd\" class=\"brxe-div\"><h3 id=\"b-ekonkc_m7xpopxd\" class=\"brxe-heading h3\">CZECH MADE<\/h3><div id=\"b-fiwcpy_m7xpopxd\" class=\"brxe-text text\"><div id=\"b-mmnnfu_m4aefclm\" class=\"brxe-text text\">\n<p>We draw upon the capacity of a strong company with 25 years of experience in watchmaking, we are the only company in the watchmaking sector to hold the CZECH MADE certificate, and we regularly certify new PRIM models every year.<\/p>\n<p>The PRIM watches we manufacture are constantly tested and improved, which is why they lead the way in the industry. Our customers include distinguished celebrities, athletes and important figures, but above all you \u2013 our customers, who appreciate the everyday qualities of PRIM watches. Our designers and watchmakers, based at company headquarters, regularly create new collections and apply the latest technology and materials.  <\/p>\n<\/div>\n<\/div><\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-zjyjxo_m7xpopxd\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/03\/czmade-1-1-768x768.png\" alt><\/div><\/div><div id=\"b-pfjxkg_m7xpqytg\" class=\"brxe-div brx-grid\"><div id=\"b-fphmnr_m7xpqytg\" class=\"brxe-div\"><h5 id=\"b-kfirlv_m7xpqytg\" class=\"brxe-heading h5\">[ROZHODNUT\u00cd EUIPO]<\/h5><div id=\"b-vcvgmm_m7xpqytg\" class=\"brxe-text text\"><div id=\"b-mjnzbd_m4aefclm\" class=\"brxe-text text\">\n<p><span>[Dne 1. \u00fanora 2017 bylo na str\u00e1nk\u00e1ch EUIPO zve\u0159ejn\u011bno rozhodnut\u00ed ve v\u011bci n\u00e1vrhu na zru\u0161en\u00ed evropsk\u00e9 zn\u00e1mky protistrany a bylo rozhodnuto:] <\/span><\/p>\n<p><span><\/span><i>[Rozhodnut\u00ed EUIPO \u2013 \u010d\u00e1ste\u010dn\u00e9 zru\u0161en\u00ed evropsk\u00e9 zn\u00e1mky protistrany \u201eManufacture Prim 1949\u201c v podstatn\u00e9 \u010d\u00e1sti seznamu v\u00fdrobk\u016f a slu\u017eeb a pro v\u0161echny v\u00fdrobky a slu\u017eby ve t\u0159\u00edd\u00e1ch 9, 14 a 35.]<\/i><\/p>\n<\/div>\n<\/div><\/div><img decoding=\"async\" class=\"brxe-image\" id=\"b-rmizxr_m7xpqytg\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2024\/12\/EU-ipo-rozhodnuti.webp\" alt><\/div><div id=\"b-tyagzm_m7xprk44\" class=\"brxe-div\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/gutenbricks-dynamic-template-default.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-29913","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/pages\/29913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/comments?post=29913"}],"version-history":[{"count":5,"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/pages\/29913\/revisions"}],"predecessor-version":[{"id":30764,"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/pages\/29913\/revisions\/30764"}],"wp:attachment":[{"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/media?parent=29913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}