{"id":29164,"date":"2025-03-06T10:53:20","date_gmt":"2025-03-06T09:53:20","guid":{"rendered":"https:\/\/new.prim-hodinky.cz\/history-new\/"},"modified":"2025-03-25T00:19:56","modified_gmt":"2025-03-24T23:19:56","slug":"history-of-prim","status":"publish","type":"page","link":"https:\/\/new.prim-hodinky.cz\/en\/history-of-prim\/","title":{"rendered":"History of PRIM"},"content":{"rendered":"

History of PRIM<\/h1><\/div>
<\/i><\/div><\/section>\n\n

Nadpis<\/h2><\/div>
The beginnings of industrial wrist watch production date back to 1946, when the company Chronotechna was established in Liberec. Two years later was established the Chronotechna National Enterprise, based in \u0160ternberk. A plan for the production of wrist watches was quickly prepared for 1948, however, it took another 50 years to put it into practice. In 1954, the first five prototype watches were produced, based on the French movement LIP R 25. It had 15 ruby jewels, anchor esc
apement and self-compensating string. Serial production began in 1957.

By that time, Chronotechna had given the name PRIM to alarm clocks and wall clocks, and only then did it begin to be also used for wrist watches at the company branch in Nov\u00e9 M\u011bsto. With gradual computerization, quartz movements for Chronotechna also started to be developed and manufactured in the plant TESLA Ro\u017enov. <\/div><\/div>
<\/div><\/div>\n\n

TRADITION AND QUALITY<\/h2>
Over the years, experts devoted considerable time to testing and checking. Their efforts resulted in watches that were accurate, reliable and durable. As in the past, today, all our watches go through daily testing. Nonetheless, the quality of our products is primarily attested by customers who confirm their satisfaction by wearing PRIM watches as they go about their daily business. Keeping our customers contented continues to motivate us, forcing our watchmakers to improve their performance as well as the design and durability of our products. <\/div><\/section>\n\n

After 1989 and the Revival of the PRIM Brand<\/h2>
In 1989, the Chronotechna National Enterprise was privatized. After the Velvet Revolution, however, changes took place and the brand image began to deteriorate. Manufacturing at the plant in Nov\u00e9 M\u011bsto nad Metuj\u00ed was forced to end in 1994 and only the assembly of movements from stocked parts continued until, finally, the once famous brand PRIM was forgotten on the Czech market

The individual Chronotechna (Elton) facilities, which had failed to deal with inefficient socialist production and distribution, were pillaged and eventually went bankrupt. Production of Chronotechna\u2019s own clock movements was thus terminated in the mid-1990s for economic and technical reasons, and PRIM watches had to use foreign movements.

In 2001, thanks to MPM-Quality, who bought the brand and all associated rights to PRIM from Chronotechna, the brand returned not only to the Czech market, but also to the EU, the USA and Asia. <\/div><\/section>\n\n

The Foundation of Success and the Revival of the PRIM Brand<\/h2>
The success in reviving the long-forgotten PRIM brand has been founded on long-lasting collaboration with retailers who have confidence in our brand and been able to communicate this message directly to customers, thereby exciting the demand for top-quality mechanical watches at affordable prices. The increasingly discriminating desires and diversity of our customers is a strong impulse towards our further research and development.

The PRIM watches we manufacture are constantly tested and improved, which is why they lead the way in the industry. Our customers include distinguished celebrities, athletes and important figures, but above all you \u2013 our customers, who appreciate the everyday qualities of PRIM watches. Our designers and watchmakers, based at company headquarters, regularly create new collections and apply the latest technology and materials.

PRIM watches are reputable watches made with love, tradition and experience. For the new millennium, we gave PRIM watches a new heart wrapped up in a modern appearance and so renewed what had been forgotten after the fall of socialism. Their classic and timeless look has become synonymous with simple elegance. The appeal of Czech PRIM watches lies in their sophisticated look, one which perfectly complements both formal and casual outfits. PRIM watches are unique models \u2013 owning any of these highly original pieces will make you stand out effortlessly from the crowd. <\/div><\/section>\n\n

PRECIOSA a CZECH MADE<\/h2><\/div>
We also produce watches for the world-famous company Preciosa and promote not only the Czech glassmaking, but also the tradition and quality of watchmaking under the PRIM brand, combined with our original designs. We utilize the capacity of a strong company with 25 years of experience in the field of watchmaking, we are the only ones in the wrist watch sector to hold the CZECH MADE certificate, and we regularly certify new PRIM models every year. <\/div>Prozkoumat<\/span><\/a><\/div>
<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/gutenbricks-dynamic-template-default.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-29164","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/pages\/29164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/comments?post=29164"}],"version-history":[{"count":4,"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/pages\/29164\/revisions"}],"predecessor-version":[{"id":30875,"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/pages\/29164\/revisions\/30875"}],"wp:attachment":[{"href":"https:\/\/new.prim-hodinky.cz\/en\/wp-json\/wp\/v2\/media?parent=29164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}